There’s a new “lazy client getting” strategy being promoted out on FaceSpace.
No, no, it’s not a strategy to get lazy clients — it’s a strategy to get clients if you’re lazy.
I kid you not, people are actually charging money for the “details” on how to be lazy and still get clients, using nothing but Facebook.
What’s really crazy is I’m going to tell you how to do it right here, right now, for nuthin.
Ready? Here it is:
1) Have a blog. Post some stuff once in a while about your specialty.
2) Join one or more Facebook groups where your clients/customers hang out.
3) Participate in those groups. Offer helpful advice when people ask questions you can answer.
4) Be sure your FB profile links to your blog, so when people like your advice, and click on your profile, they can then click through to your website, where, one assumes, they can find out who you are, what you do, and of course, how to buy from you.
Pretty radical, huh?
Also known as “Common Sense Marketing 101.”
Try it yourself, see if it works.
It will, but you DO have to put some work in. It’s for lazy marketers, not do-nothing marketers. 🙂
For more marketing strategies for lazy and not-so-lazy local business owners — some common sense, and some not so common — subscribe to The Internet Examiner.