Not too hot, not too cold — just write! 

If blogging is a part of your content marketing strategy — and it should be — you may be wondering how you can possibly come up with something to write about on a regular basis.

In particular, as a business owner, you may assume you need to write about news related to your company, products & services, location, staff, and so on.

And you may worry that such blogs would be boring to most readers.

And you’d be right about the second point — but wrong about the first.

I struggled with this myself, until one day I realized that I didn’t have to write about my business at all. I can write about anything, and tie it in with business with a simple transition.

When you look at it that way, the possibilities are endless.

Here are a few ideas to get the ol’ creative juices flowing!

Let’s assume you’re a music teacher for a moment. What might you blog about?

1) Your personal history
– tell a story about how you got started playing music, and the benefits you got from it
– tell a story about how you got started as a music teacher, and how much you love seeing your students catch on
– tell stories about going to some of your student’s first recitals, and how they made you feel
– tell about moving, either your home or your studio, and how that move affected your teaching schedule
– tell about your first large instrument purchase, like maybe your grand piano, and how that affected your instruction
– tell a story about meeting your future spouse/significant other, and how they have impacted your music/teaching/career

2) Teaching music
– tell a story about your first music student ever, how it went, what you’ve learned since
– tell about the first young child you taught, and the challenges you faced and overcame
– tell about the first elderly person you taught, and the challenges they presented that you overcame
– tell about the differences you’ve noticed between teaching children and adults, and how you’ve learned to adjust your methods
– tell about your best student ever, and how you helped him/her
– tell about your WORST student ever, and how you helped him/her
– tell how you feel about enriching the lives of families through music

Let’s assume you’re not a music teacher, but a dentist. Let’s see how the same list translates…

1D) Your personal history
– tell a story about how you first discovered an interest in dentistry, and how that changed your life
– tell a story about when you got started as a dentist, and how much you enjoy helping your patients
– tell a story about your first big success story with a patient, and how it made you feel
– tell about moving, either your home or your office, and how that move affected your life and your patients’ lives
– tell about your first large equipment purchase, like maybe your X-ray maching, and how that affected your practice

2D) Your practice
– tell about your first patient ever, how it went, what you’ve learned since
– tell about the first young child you treated, and the challenges you faced and overcame
– tell about the first elderly person you treated, and the challenges they presented that you overcame
– tell about the differences you’ve noticed between treating children and adults, and how you’ve learned to adjust
– tell about your best dental patient ever, and how you helped him/her
– tell about your WORST case ever, and how you helped him/her
– tell how you feel about improving people’s lives through dentistry

Get the picture? Doesn’t matter what you do, you can plug your profession right in. Just adjust as necessary.

Moving on…

3) Your daily life
– talk about your recent vacation, and how refreshed you are and ready to get back to work
– talk about your recent weekend excursion with family, and an epiphany you had there
– talk about the really crummy day you had recently, and how it affected your mindset
– talk about the really great day you had recently, and how it affected your mindset
– talk about the plans you’re making for next week, next month, next year, and how they may impact your business

4) Your online presence
– write about a testimonial that recently came in via Facebook, and how it made you feel
– write about a negative review on Google+ that recently came to your attention, and how you are addressing the issue
– write about a technical challenge you encountered while setting up or using Twitter/Pinterest/Instagram for the first time, and how you learned from it
– write about a fun graphic or new video recently added to your Facebook page, and invite readers to watch it
– write about the challenge of launching your website, how your business was doing at the time, your reasons for it, and what you have learned from it
– write about any recent changes made to your website, Facebook page, etc. — what was added/removed and why
– write about your plans to update your website, Facebook page, etc — and why you want to make those changes

And that’s just off the top of my head!

The truth is, you can take virtually anything that’s happened to you in the past, anything you’re doing now, anything you plan to do in the future — and turn it into a blog post.

And you can segue any blog post ideas directly back to your business with minimal effort, like so:
– what you learned and how it will affect your business
– what you expect to happen and how that will affect your business
– how you felt, and how you will change because of it
– the epiphany you got, and the new product or service that came from it
– how you heard something similar (or exactly the same) from a client/customer, and the connection you felt with them

You see? It’s easy! Have fun with it!

I’m writing even more about blogging in the Examiner. I recommend you read it.

Get it here — TheInternetExaminer.com

Talk soon,

Cass